How Graphite cut their close from 20 days to 1

Graphite is an AI-powered SEO and content growth agency operating across 14 countries, built on the conviction that AI changes how work gets done, not just what gets done. For Rafatani, VP of Finance and Operations, that conviction extends to every corner of the business. Including the books.

The Problem

A 20-day close at a company that moves at the speed of AI

Graphite holds itself to a high standard. So when the monthly close was taking 20 days the gap was hard to ignore.

Rafatani set a clear target: cut the close to 10 days by the end of 2025. The problem was the system. Their existing ERP had no path to automation. It was built for an era where headcount was the solution to complexity.

"We could hire three more people and we still would not hit our goal," Rafatani recalls. "There's no way that we can automate things within an ERP if the ERP is not set up to be automated."

The ceiling wasn't effort. It was the tool.

The Solution

An ERP built to be automated, backed by a team that actually solves problems

Graphite moved to DualEntry. The migration, typically the part of an ERP switch that derails timelines and budgets, was owned almost entirely by the DualEntry team. Graphite kept an eye on things. DualEntry handled the rest. 

Results

• Migration handled end to end by DualEntry, without the months of implementation or the fees that traditional ERP switches demand
• Proactive issue detection, with problems spotted and fixed before the Graphite team had to ask
• Zero chargebacks on support, implementation, or anything else
• Close shortened from 20 days to 1

Traditional ERP vendors warn you that switching will take years and cost a fortune. That's true when you're trading one legacy system for another. DualEntry is a different category.

Graphite is an AI company that challenges itself to do things differently. Now their finance function matches that standard.

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